The Colombian superstar and the sportswear brand are set to release their first collaborative collection in 2027.
Karol G continues to expand her global influence, and this time she does it alongside Reebok. The Colombian singer has officially been announced as the brand’s new global ambassador, marking a major milestone for both the artist and the iconic sportswear label.
She becomes the face of Reebok’s new campaign, “Born Classic. Worn for Life,” an initiative that celebrates the brand’s heritage while ushering in a fresh chapter for its legendary Classics line, known for premium leather designs and timeless silhouettes.
The multi-year partnership places Karol G at the forefront of Reebok’s upcoming global campaigns. For the artist, the collaboration holds personal meaning, as it represents a return to a brand that has been part of her life for years.
“I’m incredibly excited to join the Reebok family. I’ve worn Reebok for as long as I can remember, so becoming a global ambassador truly feels like coming back to my roots,” Karol G shared in a statement.
Looking ahead, the partnership will reach another level in 2027 with the launch of the duo’s first collaborative collection. This project will mark Karol G’s official entry into the sneaker world, featuring footwear and apparel that reflect her distinctive style, creative vision, and global reach.
The campaign starring Karol G is already generating strong anticipation, reinforcing the connection between music, fashion, and sport. A collaboration set to leave a lasting impact both on and off the stage.
Take a closer look at the Reebok campaign starring Karol G in the gallery above.
